The “Tobacco-Free Voices” campaign is designed to encourage all people who use tobacco, particularly those in high-risk groups, namely Philadelphia adult smokers (25-55 years old) who are:
- In recovery from substance use, including opioid use
- Pregnant or new moms
- Identify as LGBTQIA+
- Work at places where tobacco use and exposure are high (e.g., food service, hospitality industry, trade professions, etc.)
- Active duty members and veterans of the armed forces
Modeled after the successful CDC Tips from Former Smokers campaign and developed in partnership with Mighty Engine, a local creative agency, the “Tobacco-Free Voices” campaign features real Philadelphians–former smokers sharing their authentic stories and experiences to encourage and inspire other Philadelphians to be tobacco-free.
The campaign will include print and digital advertising on billboards, buses, tv and radio spots, social media, bus shelters and signage in laundromats and neighborhood stores.
Philadelphians seeking help with quitting are being encouraged to call 1-800-QUIT-NOW or visit smokefreephilly.org for resources, information and support.
VOICES OF RECOVERY: MIKE’S AND VALERIE’S STORIES
VOICES OF MOTHERHOOD: SABINE’S STORY
VOICES FROM THE WORKPLACE: CAMILLIA’S STORY
Ex-Smoker’s Hall of Fame