Philadelphia has one of the highest smoking rates among large US cities. Low income neighborhoods in Philly have more tobacco retailers and tobacco advertising, making it more likely that kids will see smoking as a normal activity and start using tobacco. This is the first campaign of its type in Philadelphia, designed to empower community members to fight against the impact of big tobacco in your neighborhood. We believe saying “don’t smoke” is not enough. The cycle of family smoking stops when you take your power and spread the word about the harm of smoking. Check out our toolkit of materials to win the battle.